Many of the most successful global companies have adopted an organizational approach that provides clear global strategic direction along with the flexibility to adapt to local opportunities and requirements.
The term “glocal” has been coined to describe this approach. Big and small organizations have the scale and resources of a global powerhouse, but also the speed, creativity and agility of a fresh, new startup.
The successful adoption of this approach includes four dimensions: building a shared vision, broadening perspectives, finding capable managers and enabling internal cooperation.
The key is cooperation and joint value identification for the firm and its employees.